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Bruce McBratney

Bruce McBratney

  • President, McBratney Consulting, Ltd.
  • Instructor, MS in Learning and Organizational Change Program


Bruce McBratney is the founder and President of McBratney Consulting, Ltd., a firm that develops executives into the leaders they want to become, and that their organizations need them to be.

Bruce is an active member of the Duke Corporate Education’s Global Learning Resource Network, and consistently receives high marks as an educator, orchestrator, and coach. He has worked with more than 17 client companies, in more than 35 distinct programs, and delivered in North and South America, Asia, and Europe. Client companies include Fidelity Investments, Sun Life Financial, The Nature Conservancy, Altera, PwC, Norwegian Shipowners Association, and Microsoft. His areas of expertise include strategic thinking, organization design, leadership communication and collaboration. Bruce is the co-author of “How Leaders of Multi-business Groups Can Add Value,” published in Strategy & Leadership.

In his coaching practice he works with leaders from the Director level on up through the C-suite. He helps clients develop critical leadership behaviors. He also helps recently promoted clients understand the expectations of their new roles, and reduce the time it takes for them to be fully effective. His clients include executives at several global pharmaceutical companies, a global player in industrial distribution, a leading global executive search firm, a leading global advertising agency, a global packaged foods company, and one of the largest retailers in the US.

Before starting his own firm in 2000, Bruce was the Vice President for Management & Organization Development at RR Donnelley & Sons, one of the world’s largest printing and media services companies. Bruce was responsible for succession planning, executive search, management development, sales training, performance management, and executive team effectiveness. He worked closely with three executive teams – the CEO’s, the COO’s, and the SVP of Manufacturing’s – facilitating their work in developing strategy, rationalizing corporate initiatives, and building the change plan for introducing six sigma.

Prior to that, with Amoco Corporation, he developed and taught case discussions, simulations, and lectures on strategic thinking and building organizational capabilities, for the top 3,300 executives and managers of the corporation, as a member of a ground-breaking executive education faculty team that built Amoco’s executive development center from the ground up.

Also at Amoco, as a director of Amoco’s internal consulting firm, he lead a team of consultants and developed and delivered high impact organization effectiveness consulting projects ranging from business process redesign to leadership team alignment and coaching, for the Marketing, Refining, and Logistics sectors of the company.

Earlier in his career, as a consultant with The Boston Consulting Group, he provided research, analysis, and facilitated decision-making for clients setting marketing strategy, assessing acquisition targets, and integrating acquired operations. With The Forum Corporation, a leading provider of management and sales training, Bruce developed new products, built new client relationships as an account executive, and managed large custom projects.